Netflix, the world's most popular streaming service, has recently announced that it is expanding its anti-password sharing scheme. This move comes as a response to the increasing issue of users sharing their login credentials with others who do not have a subscription. While this move has some merits, there are also some potential demerits to consider.


Merits:


Enhanced Security: The new system will prompt users to verify their identity using two-factor authentication or SMS codes. This will prevent unauthorized users from accessing the service, thereby enhancing the security of user accounts.


Revenue Boost: Netflix stands to gain financially from the expansion of its anti-password sharing scheme. Sharing of login credentials is estimated to cost the streaming giant millions of dollars annually, and this move could potentially help Netflix recoup some of that revenue.


Personalized Recommendations: With only authorized users accessing the service, Netflix can provide personalized recommendations based on individual user preferences, ensuring a better user experience.


Demerits:


Inconvenience: The new system could be inconvenient for users who share their accounts with family and friends. For instance, users who want to watch on a different device will have to go through the authentication process every time they switch devices.


Cost Implications: Some users may not be able to afford a Netflix subscription and may choose to move to other free streaming services, causing a loss of potential revenue for Netflix.


Privacy Concerns: There is a potential for users' personal data to be compromised through the new system, which may be a concern for some users.


In conclusion, Netflix's expansion of its anti-password sharing scheme has both merits and demerits. The move will enhance the security of user accounts and potentially boost revenue for Netflix. However, it could also inconvenience users, cause a loss of potential revenue, and raise privacy concerns. Nonetheless, the benefits seem to outweigh the drawbacks, and as a user, it is important to stay aware of the new system and its implications.